App Store Promotional Text Vs Description

This promo text will appear at the top of your app description.

App store promotional text vs description. Apple is also adding a promotional text field which has a limit of 170 characters. Promo text is a 170 character section on an app s app store page that appears at the top of the description for the app and in the product page view. Now app store provide use a new option of promotional test.

You can feature up to 10 screenshots on your app store and mac app store product pages. Promo text can also appear with the app listing in search ads results if no creative sets are displayed. Below we outline the basics of app store optimization for publishers to set a good base for their app before taking on any other advertising or marketing promotions for app discovery.

This appears at the top of the description to provide additional information separate from the description s 4 000 character limit. Unlike other parts of the app listing promotional text can be updated at any time independent of updates. To learn more about specifications for promotional images display names and descriptions see app store connect help.

App store optimization is table stakes for mobile publishers in 2017. Your app s promotional text appears at the top of the description and is limited to 170 characters. Essentially it acts as an additional part of the introduction.

Descriptions can be up to 45 characters long. Understand the official guidelines. Promotional text or description it is optional we can update the description on any time.

Other metadata fields continue to be editable as specified in the official documentation linked below. Your account is protected by two factor authentication ensuring that the only person who can. The description field is now locked for apps that are in ready for sale state.