Apple App Store Marketing Guidelines

When people install an app from the app store they want to feel confident that it s safe to do so that the app doesn t contain upsetting or offensive content won t damage their device and isn t likely to cause physical harm from its use.

Apple app store marketing guidelines. Marketing guidance has also been updated. App store review guidelines. Apple sends a receipt each time you use our in app purchase feature and you can also view those purchases and subscriptions in your account.

The app store is a safe and trusted place for customers to discover apps and a great opportunity for developers to deliver apps and services across iphone ipad mac apple tv and apple watch in 175 regions. Always include a call to action to download your app. Find articles guidelines and other resources to help you design incredible apps reach more users and grow your business.

Apps must follow an approved business model and clearly show you the price tell you what you get with your purchase and explain subscription renewal terms up front. To download watchos device frames for use when marketing your app see app store marketing guidelines. Also refers to the itunes store app customers use on iphone ipad and ipod touch.

Making the most of the app store. Make sure your app aligns with the technical content and design criteria that we use to review all apps and learn about common issues that cause apps to get rejected. An executive summary to the apple s app storemarketing and advertisingguidelines for developers of september 2012 for the paris cocoaheads november 8th by mathieu vaidis this work is licensed under a creative commons attribution 3 0 unported license.

The app that customers use to preview buy and download music and more on mac or pc. Itunes store identity guidelines. Use the product names.

New app store marketing guidelines and resources november 3 2017 you can now download app store badges with updated fonts and options as well as images of iphone x iphone 8 iphone 8 plus apple watch series 3 and apple tv 4k to use in marketing materials for your apps on the app store. Tvos apple design resources for tvos include icon and image templates as well as tools for previewing layered image files and the parallax effect. Don t make it look like apple marketing style or typography.