Apple App Store Ranking Algorithm

Here is a list of top ranking factors that the apple app store takes into account when deciding which apps to surface to users searching for various terms.

Apple app store ranking algorithm. Apple seems to have adjusted its ranking rules and algorithm for the itunes app store in an apparent bid to punish developers who try to cheat the system. In short apple relies on 42 factors to drive search results and rankings the most important factors are user behavior downloads ratings and relevance. Keywords in your like app title will be given the most weight.

The apple algorithm considers numerous factors when deciding how to rank an app in the store. Some of these elements are easy for you to change. The more total downloads you have the more the app store ranking algorithms will reward you with organic downloads.

In 2019 apple was subject to international scrutiny and an antitrust investigation that ultimately divulged details about its app store algorithms. App store ranking factors summarized although the exact ranking algorithms are not publicly available the following known factors highly influence your app store rank. App title max 30 characters.